RYC Brain Campaign

It’s -24 today and I’m not down for that. Not only does my body disagree entirely with frigid weather but I also am hatless, a.k.a. my ears are crying in the wind.

Naturally, I’m in the market for a cap and I think I’ve found the perfect one. A friend of mine who co-founded Rock Your Cause , a company selling awareness apparel to advocate for a variety causes relevant to Canadians, told me about their latest cause, the ‘Brain Campaign’. Here’s a little tidbit from their website that describes the campaign better than I ever could:

This years “cause on campus” is a game changer. The Brain Campaign is in support ofThree To Be, an organization that advocates and raises funds to support and advance the development of innovative research, education and therapies for children with neurological disorders.

We’re going “head first” into philanthropy (once again) with cool new toques and this time we’re introducing a rocking flat cap snapback into the mix. It’s all about keeping our noggins warm and in style while advocating and raising funds for the neurological disorder cause.

So that’s that. A sweet najavo inspired toque with proceeds going towards a good cause? I’m sold.

Check out their sweet designs below, and follow this link to their online shop to grab your own!

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